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 IO: libero arbitrio, coscienza, conoscenza, volontà, pensiero, autocontrollo, razionalità, coraggio, serenità, speranza, intelligenza, rappresentazione, immaginazione, saggezza, humor, comprensione critica, ricordare, soluzione di problemi, obiettivi, agenda ME: corpo, inconscio, bisogni, paure, motivazioni, automatismi, emozioni, esperienze, manie, abitudini, odio, disprezzo, repulsione, gabbie mentali, percezioni, irrazionalità, piacere, dolore, empatia, malattie, disturbi mentali, memoria |
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| What Is a Call-to-Action? | A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a "call" to take an "action." The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post. Thanks
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